Day 287 - The Concept of Equifinality

To provide an example relevant today, just because the company Notion became a viral success loved by influencers everywhere does not mean that it is the only way to successfully grow a system. The reality is that there are many divergent paths, and they all have the potential to be highly effective. Just because Wayfair completely dominated SEO search performance with Google keywords does not mean that is the only path to success for an online retailer. The theory of equifinality gives us the permission to believe otherwise. It gives us the permission to believe that similar results can be achieved with different initial conditions and in many different ways.