Guy Reams (00:01.09)
This is day 90, the hidden benefit. One hidden benefit of being in a startup scenario is that you quickly identify your weaknesses. Being aware of and identifying these are the first steps to overcoming them. However, once you recognize a weakness as a problem, what do you do about it? The startup environment acts like a pressure cooker for self-discovery.
Everything for an early stage founder feels like a crisis and the desire is to be on fire, to push the limits, to make quick decisions. In this intensity, your weaknesses do not hide. They emerge stark and undeniable like monsters that have been dwelling in your closet all along. The question is not whether you will discover them, but what you will do when they finally show up. You cannot know what you are ignorant of because you are ignorant
because you are ignorant of it. However, once you find out, then what? Some weaknesses are easily identifiable. These are the sins of commission. We are all good at identifying. However, the hardest part is the unseen tendencies, the preconceived notions, the biases, the behavioral reactions that we do not realize that we are doing. Pushing yourself beyond your ability produces one clear result, the exposure of weakness.
Now you know what you're up against. You know what the demon really looks like. No need to be afraid of the dark anymore. The real challenge comes after the revelation. When you let people know what you were trying to accomplish, two things happen. The first is that they are likely to help you or at least not get in your way. Second, your fear of disappointing them will make you even more motivated. This external accountability transforms private weakness into public commitment. The more people who know,
the less likely you are to fail, or if you do, it will not be as bad as it usually would have been. Yet there is a wisdom in not rushing the response. The discipline to pause is not about delay, it's about seeing clearly. Speed without clarity burns energy and invites error. A brief moment of stillness gives you the space to separate noise from signal, fear from fact, and urgency from what actually matters.
Guy Reams (02:22.808)
This tactical pause allows you to stop, take a breath, and assess the current situation to determine the risks you are facing and whether you need to change course or adjust the plan. Self-actualization is a good thing, but it must come by dread, not at all at once. There may be certain times in life when you are just not capable of handling such a revelation about yourself. The startup reveals your weaknesses not to destroy you,
but to give you the rare gift of knowing precisely what stands between you and your goals. What you do with that knowledge determines everything that follows.
Lucky me.